Creating a website that appears to have come from a child's sketch book, that also appears professional was tricky.
The brand needed to appear is if it was scribbled by a young child, yet at the same time as if it was crafted by a seasoned professional. Getting the balance right took a surprising amount of 'tweaking'.
Children's 'colouring' books, use bright pastel colours, cartoons and a simplistic approach to inspire the imagination and bring the page to life.
Has a child ever drawn pictures 'graffiti fashion' over your favourite book? That's what we tried to replicate.
The 'handwriting style' font really helps give the site a youthful and realistic feel.
With each page there is a choice of colours, cartoon figures and number of columns.
252 Fairmile Road,